Market Watch: McCain’s Heroism Corp.

John McCain started the corporation and owned all the stock. In 2008, he decided to take it public. He started selling the stock and it took off with a high price when people bought into it. However, business started to take a downturn when his advertising turned sour on the competition. That’s where most of the advertising capital was spent, and stockholders generally forgot to look carefully at what the product was. As long as the CEO was a good man with a beautiful wife, had a flip humor and wore the scars of his stock in trade credibily, people continued to buy.

Then he chose the vice-president for his corporation who had no relationship to his business, but the stockholders loved it and his stock had a nice bump.

What followed was devastating. He invented a “slime machine” which cranked out the attack ads that achieved a professional status in the politics game.

Until the vp started to make her sales-pitch. She picked up on the theme set by the CEO’s slime machine, attack the competition. She had to work that way. Even she could not represent how the true stock-in-trade of any political operation, detailed statements of any program of legislation for resolving issue before the public, should be sold to the public at large because she was not aware of what the product was, except a few slogans one sentence long on taxes or the war. She did re-invent definitions for “socialism” and “guilt by association”.

McCain nominated Joe the Plumber to be his secretary-general and titular head of propaganda.

It wasn’t long before the corporation, to boost its sales of McCain’s stock-in-trade started nasty, lying, robocalls and mass media advertising against the competition, cranked out by their newly patented Slime Machine. The corporation gambled every share of its wealth on their invention.

The shareholders will meet all day on Tuesday, November 4, 2008, to vote on the viability of McCain’s (and company’s) Heroism Corporation as the kind of business that can succeed on the strength of what the business has to sell. Because that is generally all it has. It does not have a program clearly stated beyond a few vapid slogans and the CEO’s angry assertions about the competition.

Analysts, at this point, have not been able to pin down the basis of stockholder faith in the corporation. They are puzzled by the popularity of the stock (ticker MAD). It is now trading slightly below its nearest competitor (ticker BOB) which the company it is attempting to trash.

(The BOB stock relies on its policy machine. It makes clear what the program of its company is. It stands for the opposite of MAD. Its CEO is young, energetic, prescient, articulate, global.

Tomorrow’s vote will be a referendum on the strategy of McCain (and the MAD company).

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Published in: on November 3, 2008 at 10:34 am  Comments Off on Market Watch: McCain’s Heroism Corp.  
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